Beehaus » Research http://beeha.us The Graph Marketing Agency Wed, 15 May 2013 17:39:31 +0000 en-US hourly 1 http://wordpress.org/?v=3.5.1 Your Social Customer’s Motivations http://beeha.us/blog/you-social-customers-motivations/ http://beeha.us/blog/you-social-customers-motivations/#comments Wed, 07 Mar 2012 10:56:28 +0000 Jeremi Karnell http://beeha.us/?p=1123 By: Jeremi Karnell, CEO
 
This will be the third and final post reviewing BzzAgent’s “A Field Guide to Brand Advocates“.  Last week, we covered “Your Social’s Customer’s Habitat“.  Yesterday, we looked “Your Social Customer’s Behaviors“.  Today, we round off the series by detailing your social customer’s motivation.

What is extremely interesting about all of the data we have reviewed to date is how different brand advocates are to the average web user as it relates to their utilization of Social Media to sharing information about your product or service.  Your social customer loves “solving problems and helping others make better purchase decisions.  They are 75% more likely to share a great product experience and three times more likely to share product opinions with someone they don’t know”.  This sharing (likes, check-ins, reviews, ratings, etc) makes up your customer’s Interest Graph.  More and more brands are effectively tapping this information to better design product and services with the objective of catering to their motivations to share great experiences.

Social Customer Motivations

Sharing Product Information and Looking for New Things to Share

Thought Leaders

  •  Like to be seen as thought leaders
  • Appreciate how valuable consumer reviews are online
  • Value their relationships with brands
  • Biggest motivation is to be seen as a good resource by the brand

Meaningful Contribution

  •  2x as likely to be driven by the need to contribute to the pool of information
  • 150% more likely to value their perception as a good resource of information
  • 70% more likely to be seen as a good source of information by people around them

Communicate Frequently to Relax

  • Advocates 54%

  • Web Users 16%

 

Source: The Actions, Motivations and Influence of Brand Advocates

 

Additional Reading:

  1. Your Social Customer’s Habitat
  2. Your Social Customer’s Behaviors
  3. Your Social Customer’s Motivations
]]> http://beeha.us/blog/you-social-customers-motivations/feed/ 2 Your Social Customer’s Behaviors http://beeha.us/blog/your-social-customers-behaviors/ http://beeha.us/blog/your-social-customers-behaviors/#comments Tue, 06 Mar 2012 11:08:17 +0000 Jeremi Karnell http://beeha.us/?p=1109 By: Jeremi Karnell, CEO
 
Last week, we published a post titled Your Social Customer’s Habitat where we shared information from a Bzzagent study detailing the platforms brand advocates use to share information about your products and services.  This post will detail data from that same study to reveal specific  behaviors of  brand advocates.   These individuals are content machines.  They are 2x more likely to write and share information about your brand to their social circles and influence the opinions and purchase behavior of many others.  Understanding who these customers are and having a strategy to engage them effectively should be a major priority in any brand’s business strategy.

Social Customer Behaviors

Influencing Opinions and Purchase

Source: beeha.us via beehaus : on Pinterest

 

People Ask Me For Information

  • Advocates 65%

  • Web Users 39%


People Make Purchases Based On My Information

  • Advocates 57%

  • Web Users 38%

 

Source: The Actions, Motivations and Influence of Brand Advocates

Additional Reading:

  1. Your Social Customer’s Habitat
  2. Your Social Customer’s Behaviors
  3. Your Social Customer’s Motivations
]]> http://beeha.us/blog/your-social-customers-behaviors/feed/ 2 Your Social Customer’s Habitat http://beeha.us/blog/your-social-customers-habitat/ http://beeha.us/blog/your-social-customers-habitat/#comments Fri, 02 Mar 2012 12:15:52 +0000 Jeremi Karnell http://beeha.us/?p=1081 By: Jeremi Karnell, CEO
 
Today, brands must embrace Social Design to make their customer’s communities, conversations and identity central to their business. That assertion is based on overwhelming evidence that brand advocates “habitually share information on the products they use, are thought leaders in their constantly expanding social circles and their actions influence the opinions and purchase decisions of many others”.

A study conducted by BuzzAgent revealed that advocates are 2.5x more likely to us social media to expand their social circles. Understanding the habitat of your Social Customers and what platforms they use to share information about your products and services is crucial to your Social Design strategy. Below are the results from BzzAgent’s survey question that asked:

 

Social Customer Habitats

How often do you use the following platforms to send information about products, brands, sales or stores?


 Social Networking Sites

  • Advocates 58%

  • Web Users 27%


 Email

  • Advocates 53%

  • Web Users 39%

 

 eCommerce Website

  • Advocates 43%

  • Web Users 22%

 

 Online Feedback

  • Advocates 28%

  • Web Users 7%

 

Source: The Actions, Motivations and Influence of Brand Advocates

Additional Reading:

  1. Your Social Customer’s Habitat
  2. Your Social Customer’s Behaviors
  3. Your Social Customer’s Motivations
]]> http://beeha.us/blog/your-social-customers-habitat/feed/ 2