Graph Relevance: The Rise of Graphs in Marketing & Advertising
Consider the Honeybee When Attracting Your Social Customers
Your Social Customer’s Habitat
The Graph Marketing Agency
Our hive helps Fortune 1000 brands engage with their social customers and create extraordinary experiences.
Graph Marketing is a strategy that places social customers and human experiences at the center of marketing by leveraging customer communities, conversations, and identity.
Communities are made up of customer’s social relationships (Social Graphs) and shared interests (Interest Graphs). Brands may use this data to better target and serve customers.
Conversations refer to the interactions your customers have within their communities. Listening surfaces customer activities. Sharing provides feedback and engagement.
Identity refers to a customers sense of self and how they are viewed by their communities. Brands must understand how they are relevant to their customer’s social profiles.
We are obsessed with helping brands design graph marketing programs that are tailored to meet the needs and expectation of their social customers.
Brands must make their customer’s communities, conversations and identity central to their business.
The onset of platforms such as Facebook, Twitter, Pinterest and Google+ has shifted the control of media to the customer and has set new expectations for brands to create experiences … not just products.
Helping brands engage with their social customers and create extraordinary experiences.
Social Media has sent Brands into somewhat of a tailspin. Understanding how to engage social customers has been a work in process. Beehaus helps brands design graph marketing programs that are socially informed, contextually relevant, and easily shared.
The four most exciting digital-related opportunities for brands in 2013:
Source: Adobe Quarterly Digital Intelligence Briefing
Designed to be Social
Our hive helps Fortune 1000 brands envision, strategize, and implement graph marketing programs.
Today, brands must make their customer’s communities, conversations and identity central to their business. That assertion is based on overwhelming evidence that brand advocates habitually share information on the products they use, are thought leaders in their constantly expanding social circles and their actions influence the opinions and purchase decisions of many others.
“Consumption is less about reflecting who we are–even though that’s clearly a fundamental dimension of it–as much as it’s about who we wish to be.
– Paul Mullins
Beehaus is one of the first firms in the United States dedicated to helping Fortune 1000 brands envision, strategize, and implement graph marketing programs. At the core of graph marketing is the thesis that the web is being rebuilt around people.
Beehaus has over 30 years of combined in-house experience helping brands re-invent themselves via digital channels. That combined with our stable of best of breed partners allows us to offer some of the most comprehensive and robust graph marketing services in the marketplace today.
Graph Marketing Solutions
Enterprise Graph Strategy Start by understanding how graph marketing will impact your business, competitors, and customer experiences.
- Cultural anthropology & research
- Customer social & interest graph identification & visualization
- Social customer identification & segmentation
- Graph-informed tailored value propositions
- Social channel mix and messaging strategy
- Social competitive insights
Social Graph Solutions The graph is about what’s important to the potential customers you are trying to attract. They are giving you, through their social and interest graphs, a wealth of information about their influencers, aspirations, desires and shared interests. Brands may use this data to offer better user experiences and more targeted marketing campaigns.
- Fan/Follower acquisition campaigns
- Influencer campaigns
- Community management
- Graph enabled social & mobile apps
- Graph enabled websites & landing pages
- Distributed social touch point marketing & service
Content Graph Solutions Content that drives conversations define any great graph marketing program. Creating and curating this conversation demands great content that audiences actually want to engage with and share.
- Content strategy
- Editorial calendar development
- Seeding & syndication
- Conversation management
- Trending content curation
- Original content creation (post/articles, digital photos, digital video)
Search Graph Solutions Keywords effectively were the first major source of graph data at scale through search engines like Google and Bing. Indeed, both of those search engines have begun to dimensionalize their results by adding a social layer to their algorithms (Google via Google+ and Bing via Facebook). Successful SEM and SEO efforts today require tight integration with social and content marketing programs.
- Facebook Graph Search optimization
- Keyword construction, maintenance & analysis
- Search Engine Optimization (SEO) services
- Search Engine Marketing (SEM) bid management
Partnership Graph Solutions Strategic partnerships with other brands leverage their community, communications & commerce channels to significantly increase pre-qualified market traction for your business.
As the interactive team of Irvin and Associates
, Beehaus offers full-spectrum strategic and tactical support to magnify clients’ brand awareness, market penetration and interactivity via strategic partnerships with complementary brands whose channels can deliver a steady stream of new customers or benefits for existing customers. We have been developing leveraged marketing alliances for our clients for over 20 years, creatively synthesizing strategic relationships and managing their logistical complexities to produce results in the marketplace.
Graph Analytics After a new campaign is launched, Beehaus can help monitor its adoption and performance as defined in the original strategy:
- Big data
- Data visualization
- Performance dashboards
- Social monitoring
- Edge rank analysis
- Campaign analytics
- Advanced analytics (cohort analysis, predictive modeling, etc.)
The OfferGraph Platform is a powerful capability for hyper-personalizing and disbursing online offers (coupons, circulars, etc.) based on your customer’s interest graph.
The platform encompasses a wide array of online communication media (Facebook, Twitter, desktop, mobile, web, and email ) where online offers are customized based on the social and interest graph of customers and driven by a set of business rules that can be adapted to fit a multitude of campaign objectives.
Customers log-in via one of their existing social networks (Facebook or Twitter)
Community Based Recommendations
OfferGraph analyzes their interest graphs to recommend relevant deals
Customers can link any loyalty or credit card they have to deals for automatic redemption
Mobile Push and Geo-Fencing
Customers may choose to have offer reminders sent to their mobile device
visit offergraph.com for more information