By: Jeremi Karnell, CEO In this edition: The Rise of Graph in Big Data; Facebook’s Graph Search and Google+ for Social: Does One Have to Prevail?; Obama Campaign’s Chief Data Guy Gets Candid About the Data Strategy that Won the Election; and much more!   If you like The #GraphMarketing Weekly, you should also check out [...]

By: Jeremi Karnell, CEO For the last several weeks, I have been defining Graph Marketing and discussing corresponding strategies and tactics. In those posts, I have consistently stated that big data, data science, and data visualization were an important part of getting Graph Marketing right. To help illustrate this point, we would like to introduce the [...]

By: Jeremi Karnell, CEO Graph Marketing is a strategy that places customers and their networks of influence at the center of marketing and advertising by leveraging their social identities, conversations, and communities. For those of you who are familiar with Eric Fisher and Facebook’s Social Design Principals, the above should sound familiar. I simply have [...]

By: Jeremi Karnell, CEO In the last two weeks, I have published a couple of posts associated with Graph Marketing. The first titled “Graph Relevance: The Rise of Graphs in Marketing & Advertising“. The next piece was an infographic that detailed the pros and cons of “Leading Graph Platforms“. Today I would like to focus [...]

By: Jeremi Karnell, CEO Yesterday’s post titled “Graph Relevance: The Rise of Graphs in Marketing & Advertising” offered a basic introduction to what graphs are and how brands should start to think about Graph Marketing. Today’s post offers an infographic that details the pros and cons of the leading graph platforms in the market today. [...]

By: Jeremi Karnell, CEO “Graphs”, from a marketing and communications standpoint, seem to be everywhere these days. Facebook has introduced us to Open Graph and Graph Search as a way to better leverage social graph data. Twitter just announced the ability to target keywords in timelines and introduced human-aided search results to deliver more precise interest [...]

By: Jeremi Karnell, CEO Last November, Facebook revealed more details regarding the EdgeRank algorithm – pertinent to it’s update in September 2012. In short, items are shown on an individual’s news feed based on: Prior interaction with an author’s post: If a customer Likes every post from your page, they will continue to be shown [...]

By: Jeremi Karnell, CEO Last April, Don Peppers published a piece in Fast Company titled “When Trying To Attract Customers, Consider The Habits Of The Honeybee“.  In the article, Peppers highlights how the honeybee is a social insect constantly communicating with other bees about food sources they have found. When a foraging honeybee comes across [...]