Consider the Honeybee When Attracting Your Social Customers

Consider the Honeybee When Attracting Your Social Customers

The Graph Marketing Agency

Beehaus helps brands to place customers and their networks of influence at the center of marketing and advertising by leveraging their communities, conversations, and social identities.


We are obsessed with helping brands design graph marketing programs that are tailored to meet the needs and expectation of their social customers.


Optimize Your Customer’s Decision Journey & Engage Their Influence Loop.

The funnel is dead!  The Customer Decision Journey and the Influence Loop is the new model for customer engagement.

The Customer Decision Journey

Today, brands must make the Customer Decision Journey central to their business. That assertion is based on overwhelming evidence that brand advocates habitually share information on the products they use, are thought leaders in their constantly expanding social circles and their actions influence the opinions and purchase decisions of many others.

Social customer’s really emphasize the input of those who define their  graphs. They evaluate the shared experiences of those they trust, and expect business to respond to their socialized questions.
- Brian Solis

Beehaus is one of the first firms in the United States dedicated to helping Fortune 1000 brands envision, strategize, and implement graph marketing programs. At the core of graph marketing is the thesis that the web is being rebuilt around people.

Beehaus has over 30 years of combined in-house experience helping brands re-invent themselves via digital channels. That combined with our stable of best of breed partners allows us to offer some of the most comprehensive and robust graph marketing services in the marketplace today.

Graph Marketing Solutions

Graph Strategy
Start by understanding how graphs impact your business, competitors, and customer experiences.

  • Customer social & interest graph identification & visualization
  • Social customer identification & segmentation
  • Graph-informed tailored value propositions
  • Channel mix and messaging strategy
  • Competitive insights
Social Graph Solutions
The graph is about what’s important to the potential customers you are trying to attract. They are giving you, through their social and interest graphs, a wealth of information about their influencers, aspirations, desires and shared interests. Brands may use this data to offer better user experiences and more targeted marketing campaigns.

  • Influencer campaigns
  • Fan/Follower acquisition campaigns
  • Community management
  • Graph enabled social & mobile apps
  • Graph enabled websites & landing pages
  • Distributed social touch point marketing & service
Story Graph Solutions
Content that drives conversations define any great graph marketing program. Creating and curating this conversation demands great content that audiences actually want to engage with and share.

  • Content strategy
  • Editorial calendar development
  • Seeding & syndication
  • Conversation management
  • Trending content curation
  • Original content creation (post/articles, digital photos, digital video)
Search Graph Solutions
Keywords effectively were the first major source of graph data at scale through search engines like Google and Bing. Indeed, both of those search engines have begun to dimensionalize their results by adding a social layer to their algorithms (Google via Google+ and Bing via Facebook). Successful SEM and SEO efforts today require tight integration with social and content marketing programs.

  • Facebook Graph Search
  • Google Knowledge Graph
  • Facebook Open Graph, Twitter Card, & Schema.org metadata
  • Keyword construction, maintenance & analysis
  • Search Engine Optimization (SEO) services
  • Search Engine Marketing (SEM) bid management
Enterprise Graph Solutions
Strategic partnerships with other brands leverage their community, communications & commerce channels to significantly increase pre-qualified market traction for your business.
Beehaus offers full-spectrum strategic and tactical support to magnify clients’ brand awareness, market penetration and interactivity via strategic partnerships with complementary brands whose networks can deliver a steady stream of new customers or benefits for existing customers. We have been developing leveraged marketing alliances for our clients for over 20 years, creatively synthesizing strategic relationships and managing their logistical complexities to produce results in the marketplace.
Graph Analytics
After a new campaign is launched, Beehaus can help monitor its adoption and performance as defined in the original strategy:

  • Big data
  • Data visualization
  • Performance dashboards
  • Social monitoring
  • Edge rank analysis
  • Campaign analytics
  • Advanced analytics (cohort analysis, predictive modeling, etc.)


Social Merchandising for the Social Customer

The OfferGraph Platform is a powerful capability for hyper-personalizing and disbursing online offers (coupons, circulars, etc.) based on your customer’s Interest Graph.

The software encompasses a wide array of online communication media (Facebook, Twitter, desktop, mobile, web, and email ) where online offers are customized based on the Social and Interest Graph of customers and driven by a set of business rules that can be adapted to fit a multitude of campaign objectives.



visit offergraph.com for more information


Graph Marketing is having a dramatic impact on how products and services (old and new) are being conceived and marketed. Our blog will stay hyper-focused on this topic and bring you ongoing industry insights and highlight trends and new innovations.

Visit our archive

By: Jeremi Karnell, CEO Last week, in my post titled “Twitter Cards – Turn Your Interest Graph Into A Rich Experience“,  I reviewed all of the different types of Twitter Cards available to brands.  Today I want to detail all of the paid advertising opportunities that currently exist with Twitter. Below is a list of the […]

By: Jeremi Karnell, CEO Twitter cards make it possible for you to attach rich media experiences to your tweets that link to your content. In many ways, Twitter’s 140 characters of text is now being converted to serve as a caption to embedded image, audio, video, product information, and lead generation content. Better yet, enabling Twitter […]

By: Jeremi Karnell, CEO This week’s Facebook graph visualization exercise focused on MTV, the 24th largest page on Facebook with 45,762,630 fans.  Analyzing the last 50 Facebook posts and corresponding likes, beehaus generated an interesting view of how MTV’s community engages with their content.  The below graph represents 35,049 nodes and 56,453 edges. Check out our past Facebook graph […]

By: Jeremi Karnell, CEO In celebration of the US Open, this week’s Facebook graph visualization exercise focused on Golf Digest Magazine.  Analyzing the last 50 Facebook posts and corresponding likes, beehaus generated an interesting view of how Golf Digest’s community engages with their content.  The below graph represents 21,961 nodes and 50,453 edges. Check out our past Facebook […]

By: Jeremi Karnell, CEO The classic marketing funnel that suggested there was a narrowing array of decisions and choices until purchase has been replaced by a dynamic Customer Decision Journey (CDJ). The CDJ model, conceived by David Edelman – McKinsey&Company, suggests that today’s customers take a more complex iterative path thru and beyond purchase (See “Consider the Honeybee […]

By: Jeremi Karnell, CEO This week’s Facebook graph visualization exercise focused on Converse, the 51st largest page on Facebook with 36,664,397 fans.  Analyzing the last 50 Facebook posts and corresponding likes, beehaus generated an interesting view of how Converse’s community engages with their content.  The below graph represents 2,795 nodes and 2,749 edges. Check out our past Facebook […]

By: Jeremi Karnell, CEO Taste Graphs, a subset of Interest Graphs, represent your personal network of affinities for…well….anything.  One could simply analyze my book orders on Amazon.com and get a sense of the things I like to read.  Take a look at my Pinterest boards and you will immediately understand my tastes in photography, fashion, and design (among other things). […]

By: Jeremi Karnell, CEO This week’s Facebook Graph visualization exercise focused on American Express.  Analyzing the last 50 Facebook posts and corresponding likes, beehaus generated an interesting view of how American Express’ community engages with their content.  The below graph represents 3,197 nodes and 3,284 edges.  As with the analysis performed for Pepsi and BMW USA pages, photos […]


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Telephone: 617.510.3569
Email: info@beeha.us

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