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By: Jeremi Karnell, CEO

Today, brands must embrace Social Design to make their customer’s communities, conversations and identity central to their business. That assertion is based on overwhelming evidence that brand advocates “habitually share information on the products they use, are thought leaders in their constantly expanding social circles and their actions influence the opinions and purchase decisions of many others”.

A study conducted by BuzzAgent revealed that advocates are 2.5x more likely to us social media to expand their social circles. Understanding the habitat of your Social Customers and what platforms they use to share information about your products and services is crucial to your Social Design strategy. Below are the results from BzzAgent’s survey question that asked:


Social Customer Habitats

How often do you use the following platforms to send information about products, brands, sales or stores?

 Social Networking Sites

  • Advocates 58%

  • Web Users 27%


  • Advocates 53%

  • Web Users 39%


 eCommerce Website

  • Advocates 43%

  • Web Users 22%


 Online Feedback

  • Advocates 28%

  • Web Users 7%


Source: The Actions, Motivations and Influence of Brand Advocates

Additional Reading:

  1. Your Social Customer’s Habitat
  2. Your Social Customer’s Behaviors
  3. Your Social Customer’s Motivations

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