Facebook will introduce its Timeline feature to brands this month on a stage-by-stage basis.
In addition, Facebook has also launched verified account status for certain users – you cannot choose to be verified, Facebook will choose you. Once verified, users can show a pseudonym – say, WhatleyDude – instead of their real name.
Facebook is still testing new types of Sponsored Stories based on Open Graph actions like ‘read’, ‘watch’, or ‘listen’. In the test version, people other than those who created the app can buy ads – but it still begs the question as to why they would want to.