By: Jeremi Karnell, CEO
The classic marketing funnel that suggested there was a narrowing array of decisions and choices until purchase has been replaced by a dynamic Customer Decision Journey (CDJ). The CDJ model, conceived by David Edelman – McKinsey&Company, suggests that today’s customers take a more complex iterative path thru and beyond purchase (See “Consider the Honeybee When Attracting Your Social Customers“).
Within the inner circle of the CDJ is the Influence Loop, a complex lattice of social networks, content networks, and search networks that transmit important signals regarding a customer’s experience before, during, and after a purchase decision. A major by product of the Influence Loop is a mountain of real-time data (likes, tweets, tags, check-ins, etc). Below is a new beehaus infographic detailing the amount of graph marketing data that is generated every minute.
Contact Us Today to learn how Graph Marketing can help your business engage your customers in meaningful ways that produce real results.