By: Jeremi Karnell, CEO
Twitter cards make it possible for you to attach rich media experiences to your tweets that link to your content. In many ways, Twitter’s 140 characters of text is now being converted to serve as a caption to embedded image, audio, video, product information, and lead generation content. Better yet, enabling Twitter cards is as easy as adding a few lines of HTML to your webpages.
Twitter cards should be a priority for brands pursuing real-time marketing and moving to converge their paid, owned, and earned media. This holds doubly true for brands who plan to take advantage of the many new ad products being bowed by Twitter. Enabling Twitter cards allows your promoted tweets to act as rich media units vs. plain text.
The chart below provides a comprehensive overview of what cards are currently available today and their specific purpose.
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