Blog

By: Jeremi Karnell, CEO Last week, in my post titled “Twitter Cards – Turn Your Interest Graph Into A Rich Experience“,  I reviewed all of the different types of Twitter Cards available to brands.  Today I want to detail all of the paid advertising opportunities that currently exist with Twitter. Below is a list of the […]

By: Jeremi Karnell, CEO Twitter cards make it possible for you to attach rich media experiences to your tweets that link to your content. In many ways, Twitter’s 140 characters of text is now being converted to serve as a caption to embedded image, audio, video, product information, and lead generation content. Better yet, enabling Twitter […]

By: Jeremi Karnell, CEO This week’s Facebook graph visualization exercise focused on MTV, the 24th largest page on Facebook with 45,762,630 fans.  Analyzing the last 50 Facebook posts and corresponding likes, beehaus generated an interesting view of how MTV’s community engages with their content.  The below graph represents 35,049 nodes and 56,453 edges. Check out our past Facebook graph […]

By: Jeremi Karnell, CEO In celebration of the US Open, this week’s Facebook graph visualization exercise focused on Golf Digest Magazine.  Analyzing the last 50 Facebook posts and corresponding likes, beehaus generated an interesting view of how Golf Digest’s community engages with their content.  The below graph represents 21,961 nodes and 50,453 edges. Check out our past Facebook […]

By: Jeremi Karnell, CEO The classic marketing funnel that suggested there was a narrowing array of decisions and choices until purchase has been replaced by a dynamic Customer Decision Journey (CDJ). The CDJ model, conceived by David Edelman – McKinsey&Company, suggests that today’s customers take a more complex iterative path thru and beyond purchase (See “Consider the Honeybee […]

By: Jeremi Karnell, CEO This week’s Facebook graph visualization exercise focused on Converse, the 51st largest page on Facebook with 36,664,397 fans.  Analyzing the last 50 Facebook posts and corresponding likes, beehaus generated an interesting view of how Converse’s community engages with their content.  The below graph represents 2,795 nodes and 2,749 edges. Check out our past Facebook […]

By: Jeremi Karnell, CEO Taste Graphs, a subset of Interest Graphs, represent your personal network of affinities for…well….anything.  One could simply analyze my book orders on Amazon.com and get a sense of the things I like to read.  Take a look at my Pinterest boards and you will immediately understand my tastes in photography, fashion, and design (among other things). […]

By: Jeremi Karnell, CEO This week’s Facebook Graph visualization exercise focused on American Express.  Analyzing the last 50 Facebook posts and corresponding likes, beehaus generated an interesting view of how American Express’ community engages with their content.  The below graph represents 3,197 nodes and 3,284 edges.  As with the analysis performed for Pepsi and BMW USA pages, photos […]