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By: Jeremi Karnell, CEO

TechCrunch recently published an article titled “The Unhyped New Areas in Internet and Mobile“, by Vinod Khosla. Khosla went about describing the new post-pc era and how it has quickly been replaced by a platform-centric always/everywhere era “defined by the many variations of mobile, always available, silent complementary standbys (like home or personal networks and agents) and more”. He went on to describe 12 emerging trends we should expect to see in 2012 and beyond.  One of these trends he called Interest-Based Networks:

“Interest Based Networks are comprised of user driven content that maps to people’s interests both for a better user experience and better targeting.  Social is about friends, while interest is about your interests and the two may or may not intersect.  I see interest-based networks as different from social networks (friends versus interest-focused activities) and I consider interest more easily monetizable and more susceptible to the emergence of innovative new applications.”

We could not agree more.  Another post titled “Why Twitter Is Massively Undervalued Compared To Facebook” by Naval Ravikant and Adam Rifkin does a fantastic job describing the difference between Interest Graphs and Social Graphs:  Interest Graphs are:

  • Built on one-way following rather than two-way friending
  • Organized around shared interests, not personal relationships
  • Public by default, not private by default
  • Aspirational: not who you were in the past or even who you are, but who you want to be

For the reasons stated above, I believe that we will see a broader adoption of Interest Graphs vs Social Graph data as brands conceive of new products and services that have social at its core.  The end result: an explosion of Interest-Based Networks that are almost infinite in their range of topics.

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