By: Jeremi Karnell, CEO
The social web has already uncovered the biggest resource in healthcare – the patients themselves. So why are hospitals are so behind in their efforts to integrate social experiences with their existing digital and physical touch points? There has been enormous strides in establishing policies and procedures, governance, and enabling technologies that assist with monitoring and reporting requirements. Still, many hospitals today have paid very little attention to the sea change in customer attitudes and behaviors.
A recent study by YouGov Healthcare titled ’Consumers’ Use, Preference and Expectations of Hospital Social Media‘ uncovers some compelling stats that make a strong case for hospitals to step up their game when it comes to engaging their social customers. Below is our latest infographic that details the reports top line results:
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